Understanding customer satisfaction is important. It might be more important for a product or services sold to someone outside the firm because of the link between satisfaction and sales —  no customers = no revenue. Understanding customer satisfaction for internal IT groups, groups that support the value chain, are often given short shrift. However, careers and budgets are influenced by satisfaction. Making sure you have the right approach and logistics for measuring internal customer satisfaction is critical for being successful. The questions described in earlier blog entries in this theme (see below) can be used as a really simple checklist. Review the questions below and answer them with either: yes, no, or no clue. 

Relevance 

___ Can we ask for information that will provide insight into our business goals?

___ Will collecting the information reflect stakeholder satisfaction with our product?

___ Can we use the data to provide an understanding of the satisfaction with how the
        product was developed and delivered?

___ Is the information useful for leaders’ decision making?

___ How easy will it be to consistently collect data?

___ How confident are we that questions asked will be answered truthfully?