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After the conclusion of Made to Stick: Why Some Ideas Survive and Others Die, there are three brief sections with practical tips for making ideas memorable. The dust cover states,... Read More
The epilogue was the end of the original version of Made to Stick: Why Some Ideas Survive and Others Die; later additions had extra material added. I am reading from... Read More
Today we focus on stories. Chapter 6 of Made to Stick: Why Some Ideas Survive and Others Die completes the journey through the six attributes that make ideas sticky. A... Read More
In Chapter 4 of Made to Stick: Why Some Ideas Survive and Others Die, Credible, statistics and analytics were approached to build credibility. In Chapter 5 we find that an... Read More
Credibility is the fourth requirement for maximum stickiness (short of Gorilla Glue) discussed in Made to Stick: Why Some Ideas Survive and Others Die. Credibility is defined as the quality... Read More
The third attribute of stickiness is concreteness. I spent most of the past week at Agile 2023 in Orlando, Florida. It was a metaphorical banquet of agile knowledge. I had... Read More
And now for something completely different…is both the title of the 1971 movie by Monty Python and the Fly Circus and a hint at Chapter 2’s of Made to Stick:... Read More
Simple is the first principle of making something sticky. It is also the title of chapter 1 of Made to Stick: Why Some Ideas Survive and Others Die. There are... Read More
Today we begin our re-read of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath in earnest. The Introduction lays out the framework for... Read More
The votes are in and we have a near tie for the top spot. I decided to re-read Made to Stick: Why Some Ideas Survive and Others Die by Chip... Read More
