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In Chapter 4 of Made to Stick: Why Some Ideas Survive and Others Die, Credible, statistics and analytics were approached to build credibility. In Chapter 5 we find that an... Read More
Credibility is the fourth requirement for maximum stickiness (short of Gorilla Glue) discussed in Made to Stick: Why Some Ideas Survive and Others Die. Credibility is defined as the quality... Read More
The third attribute of stickiness is concreteness. I spent most of the past week at Agile 2023 in Orlando, Florida. It was a metaphorical banquet of agile knowledge. I had... Read More
And now for something completely different…is both the title of the 1971 movie by Monty Python and the Fly Circus and a hint at Chapter 2’s of Made to Stick:... Read More
Simple is the first principle of making something sticky. It is also the title of chapter 1 of Made to Stick: Why Some Ideas Survive and Others Die. There are... Read More
Today we begin our re-read of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath in earnest. The Introduction lays out the framework for... Read More
