Software Process and Measurement Blog

Our Next Re-read Saturday Book

We begin a new book on Re-read Saturday, this week! Ten years ago we started our Re-read Saturday journey. The first installment featured The 7 Habits of Highly Successful People.... Read More

Made to Stick, Re-read Saturday, Week 11, Final Thoughts

We have spent the majority of the summer re-reading Made to Stick: Why Some Ideas Survive and Others Die. While I didn’t take the book to the beach, I did... Read More

Made to Stick, Re-read Saturday, Week 10, Added Material

After the conclusion of Made to Stick: Why Some Ideas Survive and Others Die, there are three brief sections with practical tips for making ideas memorable.  The dust cover states,... Read More

Made to Stick, Re-read Saturday, Week 9, Epilogue

The epilogue was the end of the original version of Made to Stick: Why Some Ideas Survive and Others Die; later additions had extra material added. I am reading from... Read More

Made to Stick, Re-read Saturday, Week 8, Chapter 6: Stories

Today we focus on stories. Chapter 6 of Made to Stick: Why Some Ideas Survive and Others Die completes the journey through the six attributes that make ideas sticky. A... Read More

Made to Stick, Re-read Saturday, Week 7, Chapter 5, Emotional

In Chapter 4 of Made to Stick: Why Some Ideas Survive and Others Die, Credible, statistics and analytics were approached to build credibility. In Chapter 5 we find that an... Read More